Start with strategy, not a sign
Week 1- Interview listing agents the way you would interview a CFO: ask for the pricing logic, the marketing plan in writing, and recent sales nearby, not just the number that flatters you most. In NAR's 2025 survey, 80% of sellers contacted only one agent; make the conversation count.
- The listing agreement spells out term, duties, and your agent's fee, which is negotiable, never set by law; California caps exclusive listings at 24 months with no automatic renewal (AB 1345). Since the 2024 settlement, whether to offer anything toward the buyer's agent is a second, separate decision, made off-MLS, in writing, with your prior approval.
- Set the calendar early. Your next address, your move date, and whether you will need a rent-back after closing shape every decision that follows. Prefer a quiet start? Sellers can now elect a delayed-marketing or office-exclusive launch, also in writing.
What Harv watches for
Bring me your skeptical questions. A listing presentation should survive cross-examination: pricing logic, marketing plan, and term, all in writing before you sign anything.
