The 2025 snapshot
Line-by-line (%)
| Race | 2010 | 2015 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| White/Non-Hispanic | 53 | 47 | 40 | 35 | 40 | 37 | 37 | 38 |
| Black | 4 | 8 | 10 | 9 | 9 | 8 | 8 | 4 |
| Hispanic/Latino | 17 | 27 | 35 | 37 | 26 | 35 | 38 | 26 |
| Asian | 19 | 27 | 29 | 27 | 29 | 28 | 30 | 17 |
Reading the 'Improvement?' title
Black share unchanged across 15 years
This is the single most damning chart in the deck. 4% in 2010, 4% in 2025 — despite 15 years of agent training, DEI initiatives, and public-facing commitments.
White share declining 15 pts
Demographic replacement is happening at market entry — White share dropped from 53% to 38%. But it's not being backfilled by Black buyers; the replacement is happening in the Hispanic and Asian columns.
Hispanic and Asian volatility
Responsive to market, interest rates, immigration policy. Big year-over-year swings (Hispanic 38→26, Asian 30→17 between 2024 and 2025) show these groups absorb macro shocks at the point of entry.
The 'Improvement?' title is pointed
Oscar is asking whether this counts as improvement. The chart title's question mark is doing the rhetorical work — the data is not.
Fifteen years of Fair Housing Day, ACT Plan, Fairhaven, bias training, DEI initiatives — Black first-time buyers in California are at the same 4% share they held in 2010. The title's question mark is doing all the work.
Source: 2025 Housing Market Survey, California Association of REALTORS®.