Act 01 · Slide 02 · Demographic Setup

Where Immigrants Come From

Asia and Latin America are the leading sources of recent California immigrants. Latin America surged post-pandemic; Asia has been #1 every year since 2008.

0
Immigrants moved to CA in 2024
Share
Annual immigration to California by world region, 2008-2024
Thousands of immigrants arriving annually. Asia has led every year since 2008. Source: American Community Survey 1-Year Estimate, PPIC.

California's 2024 immigrant inflow

270K
Total immigrants to CA in 2024
120K
From Asia in 2024
+90%
Latin America rebound 2021-2024
80%
Asia + Latin America share

Pandemic dip and recovery

Year Asia Latin America Europe Africa
2008100K80K30K8K
2016140K70K40K15K
2021 (pandemic low)70K50K22K12K
2024120K95K40K17K

Fair housing implications

Primary language is protected

Mandarin, Cantonese, Spanish, Vietnamese, Tagalog, Hindi, Punjabi markets. Primary language is an explicit protected class under California FEHA — in-language service is compliance, not just marketing.

ITIN loan market

Growing with Latin America surge; refusing ITIN borrowers without a legitimate non-discriminatory reason constitutes national origin discrimination under both FHA and FEHA.

Document expectations

Immigration status is protected in California. Don't demand green cards, visas, or immigration documents as a routine part of housing applications — this is a common FEHA tripwire.

Cultural pricing patterns

Family pooling, ROSCAs (rotating savings and credit associations), and gift letters from overseas are legitimate funding sources. Dismissing them as "unusual" risks disparate impact claims.

Bay East service area

Total ~270K immigrants moved to CA in 2024 — Asia + Latin America = 80%+ of total. The Bay East service area (Fremont, Dublin, Pleasanton) sees the India/China/Philippines inflow most visibly.

Look at Latin America's line since 2021 — that's the market that didn't exist three years ago. The agents who learned enough Spanish and the ITIN underwriting process are eating well right now.

Source: American Community Survey 1-Year Estimate, PPIC.